Updated: Jan 5, 2021
LinkedIn is the most widely used B2B networking platform, offering an opportunity to network with over 700 million professionals. Make sure you utilize this power correctly and it can be a highly valuable source of information, recommendations and sales leads. If you decide to ignore it and you may find your business losing market-share and brand presence to your competition. This is a must if you want to grow your business.
Why you should invest in LinkedIn Marketing Automation
For some businesses, LinkedIn is their sole source of customer acquisition. If you’re a good networker and willing to spend time joining in conversations, posting content and messaging your connections every day, then for a small business this can be highly rewarding. The amount of time invested in LinkedIn is often related to the size of the business. Larger businesses may have employees dedicated to social activity to increase brand awareness and drive traffic to their website. For many of us though, there simply aren’t enough hours in the day and LinkedIn can get neglected for other more urgent and pressing tasks. Urgent quotes, customer issues, development projects and HR/finance tasks can all mean that prospecting outreach falls by the wayside.