If you're scouring the web for ways to increase your traffic or generate B2B leads, LinkedIn is by far the best social platform there is. Here are five LinkedIn growth hacks from GrowthHackers, the leading community on LinkedIn insights and strategies.
1. Use Saved Searches to Grow Your Connections
Saved search is a LinkedIn feature that enables you to browse and share a list of your saved searches with up to three other people. LinkedIn encourages you to "invite relevant connections to collaborate on saved searches," so it's a great way grow your network at the same time.
2. Use Your LinkedIn Profile to Drive Traffic to Your Blog/Website
Did you know that if you link your blog or website in your LinkedIn profile, any and all visitors can view it? Think about how this could enhance both the usefulness and SEO of your blog. Instead of visitors going through the trouble of typing in the URL, they can simply click on it from LinkedIn. (Unless they're using Internet Explorer, but that's another story!)
3. Link to Your LinkedIn Profile from Your Email Signature
Adding a LinkedIn link to your email signature is probably the most straightforward and easy way to increase your visibility on a daily basis. Go ahead and ask others in your network to do the same, and you'll both be able to see each other's profiles, strengthening your professional connections on the website.
4. Create a Public Group on LinkedIn for Your Mentors
If you're not already a member of at least one group, it's time to start. Even better than this, create a public group on LinkedIn where you can share your mentors' contact information and ask them to connect with you. Generally speaking, the more people in your network who know about each other and value the relationship, the stronger that network becomes. While this may seem like a lateral strategy, it's actually an excellent way to form relationships with potential clients or future business partners.
5. Leverage the Search Function on LinkedIn
There's a lot of good information on LinkedIn about how to connect with specific people via messaging or search, but here are a few more tips:
- If they're looking for you, make them aware that you exist. Fill out their profile with all the essential information and update it regularly.
- If they search for skills or expertise that matches what you offer, add them as a contact without looking them up.
Although simplistic, it's a great way to get your feet wet on LinkedIn. These are just a few of the ways you can leverage LinkedIn to build your professional network and increase your web presence. Got any tips of your own? Leave them in the comments below!